ACT3

ACT3 Ministry exists to empower and encourage those in the 3rd stage of life; the generation that has experienced retirement and now ready to pursue a new beginning. The ministry offers community and support on how one might discover their calling and help churches and individuals make an impact in the world around them.

ACT3 approached me with the request to redesign their website and branding.

My Role

Web & Brand Designer

Duration

Dec 2024 - Jan 2025

Technologies

Webflow / Figma / Illustrator

Goal

Career Confidence has been around for more than a decade and needed a website presence that attracts today’s audience, conveys its success, value and professionalism.

View Final Work

Goal

ACT3 needed a website with strong messaging, clear target audience and tells a story of how they have been able to make a difference through images, testimonials and effective layouts.

View Final Work

The Brand

ACT3 collaborated with Juxt Marketing to identify and understand their Brand Archetypes. Using Juxt's suggestions, we developed a color palette that aligned with these brand personalities.

Initially, we explored several palettes with a strong focus on earth tones as was the suggestion from JUXT. However, the ACT3 team expressed a preference for keeping blue as their primary color. We ultimately created a palette that not only honored the brand personalities but also resonated with the team's vision.

Brand Archetypes

Sage | Caretaker | Creator

Target Audience

Churches and individual third stagers

Conveys

Professionalism

Trustworthiness

Hope

Warmth

#2f4157

Primary

#f6f5ef

Background

#c17a5e

Accent

#e4c6bb

Accent

#cfb59e

Button

#acb3bc

Accent

Typography

Libre Caslon Text presented a classic timeless feel for our target audience; 3rd stagers. Roboto was selected as an ideal body text as it is easy to read, straightfoward and simple enough to allow our heading text to shine.

Heading and Subtitles: Libre Caslon Text

Body Text: Roboto