Mission Statement
At The Whole Bean, we want to give back to our community. We make vibrant, unique blends of coffee, tea and delicious home baked goods all the while, wholeheartedly delivering warm service. We strive to create an inviting atmosphere so that when one enters our door, they feel at home.
Who We Are
We are sisters who have grown up right here in Bay Ridge, Brooklyn. Every street is a reminder of our early years in the neighborhood. We love our community and we hope you feel that neighborhood feeling in our shop.
Brand Personality
Sincere / family-friendly / warm / casual / back-in-the-day-feel
Color Palette
HEX number: #ffb100
RGB: [255, 177, 0]
CMYK: [0, 34, 100, 0]
HEX number: #003844
RGB: [0, 56, 68]
CMYK: [96, 65, 54, 48]
HEX number: #ffebc6
RGB: [255, 235, 198]
CMYK: [0, 7, 24, 0]
HEX number: #bf5e40
RGB: [191, 94, 64]
CMYK: [19, 74, 81, 6]
HEX number: #006C67
RGB: [0, 108, 103]
CMYK: [89, 38, 58, 19]
Typography
main brand font
brandon grotesque / bold
the whole bean
body / small text font
roboto / regular
Grab your favorite cup and take
five with us
type scale
60px
H1
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36px
Sub heading 1
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18px
Sub heading 2
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16px
Body copy
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Logo & Variations
Logo Do's
Logo Don'ts
Iconography
Standards for icons
  • Icons should use high contrast colors
    to see clearly
  • Avoid colors outside of brand palette
Icons can be used for
  • Web navigation
  • Promotional fliers
  • Shop signage and decor
  • Business cards, menu and posters
Images
Images reflect...
warmth, calm, wholesome moments, comfort
Product
See you in the neighborhood!